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Q&A: Register general manager answers questions about upcoming changes
By Roxanne King
Last week, the Denver Catholic Register announced changes to its print and distribution formats. Soon the Register will be delivered to most readers’ homes via the Denver Post LLC carrier system and the newspaper will include new dimensions and more color pages. Below, Jeanette DeMelo, general manager of the Register, answers questions about the upcoming changes.
Q: Beginning with the Sept. 15 issue, the Denver Catholic Register is going from a mailed circulation to carrier home delivery for most subscribers. What prompted this change?
A: It’s a stewardship decision. Anyone who uses the post office knows that mailing rates are rising. For years mail has been our newspaper’s fastest increasing cost. By using carrier delivery we can print newspapers with more pages and keep delivery cost static. When we mail, delivery costs rise based on the number of pages. We’re being the best stewards of our resources with the new delivery approach. We also believe that our new print agreement will help us achieve the most cost-effective printing of our newspaper and provide more color to our pages.
Q: Some subscribers will continue to get the Register mailed to them, which subscribers will continue with mail delivery, why and for how long?
A: The carrier home delivery program will service the Denver metro area, Boulder, most of Fort Collins and Loveland. That covers nearly 75,000 parishioners’ households. Even if parishioners in those areas don’t receive The Denver Post, they will still receive the Register at their homes through the carrier delivery. There are 15,000 households on the Western Slope and Eastern Plains that are not covered by the home delivery program. For a limited time, households in those areas will continue to receive the newspaper in the mail until an effective parish delivery program is rolled out. Essentially, our hope is to expand our distribution in the Western Slope and Eastern Plains through parish delivery.
Q: What if a current subscriber wants to continue to get the Register through the mail, is that an option?
A: The cost to mail is significant and is expected to rise in 2011. Although the Denver Catholic Register is provided to registered parishioners at no charge to them, we invite our readers to JOIN THE MISSION (www.archden.org/join) and pay an annual subscription cost to help defray the cost of producing the newspaper. Paid subscribers will have a choice to have the newspaper mailed. If a reader is unable to pay the subscription rate and wishes to have the Register mailed then we will establish a complimentary mail program for a limited number of households.
Q: Are there other changes to the newspaper readers should expect?
A: We will be delivering a better product. Now the Denver Catholic Register will be more colorful. That means we can print more photos and graphics and the Good News will come in a more vibrant fashion! The newspaper’s dimensions will be slightly different (a smidge narrower and shorter, but the printable area will remain nearly the same) but in time we’ll be able to print more pages, cover more stories and display more photos.
For more information
Read: upcoming issues of the Denver Catholic Register
Call: 303-715-3215
Email: editor@archden.org
Online: www.archden.org/dcr
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