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‘Superior stewardship delivering the Good News’: Register changes to include more color, carrier delivery
By Roxanne King
In our ongoing quest for excellence and superior stewardship, the Denver Catholic Register is making changes to deliver a better newspaper at a reduced cost. You’ll see the changes next month—they include a new distribution method.
Starting Sept. 15 a more vibrant Register—featuring color on every page—will be delivered on Wednesdays to most subscribers by carrier rather than by mail. Delivering a full-color newspaper via carrier gives us the opportunity to save more than $200,000 a year.
In our efforts to be the best stewards we can be, we simply couldn’t pass up such significant savings.
The greatest financial challenge the Register faces which we cannot control is continually rising postal rates. Those rates are expected to increase again next year due to a recent request by the U.S. Postal Service for hikes ranging from 5-10 percent.
Increasing postal rates have already led some nonprofit newspapers to either reduce publication frequency—the Register cut six issues from its schedule two years ago and several Catholic weeklies have now gone to a year-round bi-weekly schedule—or stop publishing altogether. (Read related story, “Charities, periodicals fight postal rate hikes that could sink some”) The Register has served the Gospel for 110 years and—God willing—we plan to continue to do so long into the third millennium.
In these trying times for newspapers, that the Register can deliver an improved paper for less money is truly remarkable. We can do so because the folks who publish The Denver Post will also be printing the Denver Catholic Register. Denver Post LLC carriers will be delivering the Register to your home in its own bag.
The savings we’ll realize through these print and delivery changes mean we’ll eventually be able to offer larger newspapers for less than what we’re currently paying. That means giving you more news about the Catholic community in Colorado and across the globe while realizing greater stewardship.
Here are some more details about the coming changes:
- Of our 90,000-plus subscribers, some 15,000 of them—primarily those in the Eastern Plains and Western Slope—will continue to receive the Register by mail for a limited time. Once an effective parish delivery service is put into place, those subscribers will then be given the option to get their paper for free at the parish or pay for home mail delivery. The parish delivery program, due to an inability to carrier deliver to those regions, aims to turn that situation into a positive and expand the Register’s reach in those areas by making it available to all who stop into the church, not just registered parishioners.
- The type of paper the Register will be printed on will be brighter—which is more attractive—and slightly smaller (about an inch narrower and a quarter-inch shorter). However, the printable area is virtually unchanged from what you are now reading.
- The mailing label on the front page of the Register will move from the bottom left corner, to the bottom right corner. This is due to postal requirements and printer capability.
To communicate the planned changes, we’ll run reminders and more information in upcoming issues with the phrase, “Superior stewardship delivering the Good News to you!”
We hope you’ll be pleased with the improved and more cost effective Register. Let us know your thoughts by e-mailing editor@archden.org or by phoning 303-715-3215. As always, our prayer is that our work will inform, enlighten and inspire you. May it bless you and help you to achieve your call to holiness.
Roxanne King is editor of the Denver Catholic Register.
FOR MORE INFORMATION
Read: upcoming issues of the Denver Catholic Register
Call: 303-715-3215
E-mail: editor@archden.org
Online: www.archden.org/dcr
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