Logo Design: Typography
The typographic palette for the logo itself is also quite simple and comprised of only one face: Requiem Display-HTF-Roman. The brand name “Archdiocese of Denver” should always be set in all caps, and the letterspacing (kerning) is customized, letter pair by letter pair, to ensure the most cohesive visual spacing for the whole.
Depending on the context within which the logo is used, a number of other typefaces may also be used for surrounding typographic elements. Below is a short overview of the variations and combinations of type that may appear in different types of promotional materials.
IMPORTANT NOTE: Requiem should only be used for the logo. This face should never be used in promotional materials for ancillary type elements. This would destroy the uniqueness and identity designated specifically for the logo.
This typeface is used primarily on letterhead when the respective office from which a letter or memo originated must be displayed along with the logo. This is also the typeface used for contact information on any letterhead originating from an Archdiocesan office.
This typeface is a sans serif accent to be used in promotional materials such as business cards, advertisements, etc. This face should be used for small text elements, labels and main display type to contrast the logo type.