Logo Design: Color

The green swatch above (Pantone 343 C) represents the dominant color in the palette when used on coated paper.

The green swatch above (Pantone 342 U) represents the dominant color in the palette when used on uncoated paper.
 

The green swatch above (CMYK breakdown) represents the dominant color in the palette when used on a full color publication.

100% black is used for text and other elements in a design that includes the logo

If the logo appears in a black and white document, the logo should be colored 100% black or white (Reverse)

If the logo appears as a fifth color on a publication the logo should be colored Pantone 343C (for coated paper) or Pantone 342U (for uncoated paper).