Logo Description

The logo for the Archdiocese of Denver bears the title of the archdiocese along with a design of our official crest. The crest depicts a red field to honor Colorado's rich Hispanic heritage. Atop the field is a silver Latin cross of the Faith which represents the ice formation on Mount Holy Cross, located outside of Denver. A silver crescent marks the center of the cross to honor the Blessed Virgin Mary who is the patron of the Cathedral of the Immaculate Conception, located in Denver, Colorado (Deacon Paul J. Sullivan). Crowning the crest is a bishop's miter, which is a liturgical he address worn by bishops to symbolize their special role in the church.

The logo for the Archdiocese of Denver is the result of careful collaboration and agreement across the archdiocese for the need of a single, identifying symbol. The Office of Communications, along with other archdiocesan entities, discussed various symbols and logos that seemed to embody the Archdiocese of Denver.

These symbols were used to create a number of options that captured the essence of the archdiocese in one, simple depiction. Additional members of the archdiocesan offices came together to select the various components of the logo that would best represent the archdiocese.

The archdiocesan crest was chosen as the identifying component of the logo. A team of designers then matched the crest with an appropriate and compatible type font, creating an entire image that can be easily incorporated into a large variety of formats.

The new logo will help reinforce the presence of the Archdiocese of Denver through its consistent use by all archdiocesan entities in our letterhead, business cards, brochures, posters, web sites, television and any other visual communication. The accompanying style guide explains how this will be achieved.

The process of developing this logo has helped those involved better understand how we view ourselves as an organization. It has also helped identify how those outside, both Catholic and non-Catholic, view and identify the Archdiocese of Denver. As the logo becomes our principal identifying mark, it will help solidify our
public presence as the Catholic Church of northern Colorado.

OFFICE OF COMMUNICATIONS
MARCH 15, 2005